General
Marketing Specialist
Litelab is currently looking for a highly creative, data-driven and motivated individual to join our team as a Marketing Specialist. The Marketing Specialist will be responsible for day-to-day tasks, including design, implementation, scheduling and execution of campaigns, campaign maintenance, community interaction, analytics associated with tracking the success of on-going initiatives and research regarding opportunities in both existing and emerging markets.
Responsibilities:
- Daily administrative tasks associated with the maintenance of existing campaigns, and cross-departmental coordination to ensure the timeliness of campaigns.
- Conduct market research and analyze data in coordination with the Vice President of Marketing and Sales to ensure the success of campaigns over time.
- Employ marketing analytics to gather and present important data regarding social media, partner website and web ranking.
- Assist in the design and implementation of promotional materials and events (digital and in-person) to facilitate success.
- Prepare graphic, written and potentially video materials for use in marketing campaigns
- Communicate directly with Litelab’s target audience to encourage trusted relationships.
- General market research on competitor offerings and presence, as well as potential new directions for Litelab to pursue.
- Evaluation of market and sales opportunities, including increasing take-rates, improving market position and determining market viability.
Required Skills:
- 1 – 4 years proven success as a Junior Marketer / Marketing Assistant
- Excellent organizational skills, and the ability to adapt to a very dynamic environment while maintaining critical deadlines.
- Customer-focused mentality
- Good knowledge of market research techniques and databases, scheduling software and analytical resources
- Excellent knowledge of MS Office, Adobe Illustrator, Photoshop and InDesign, and marketing analytic applications
- Strong communication skills, verbal, written and graphical.
- BSc in Marketing, Business or relevant field is a plus.
Litelab offers a competitive salary and benefits package that includes vacation, sick pay, tuition assistance, holidays, medical, dental, vision, 401K, flexible spending accounts, life insurance, Long Term and Short-Term disability benefits and hybrid work.
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